L'Oreal A Real-Life Marketing Experience
L'Oreal
A Real-Life Marketing Experience
Responding to students’ desire to gain hands-on professional experience, L’Oréal pioneered this innovative marketing competition 21 years ago which allows young talents from around the world to transform classroom lessons into concrete projects. Every year, Brandstorm challenges teams of three undergraduates to unleash their creativity in order to propose a product or service launch for one of L’Oréal’s 27 international brands in line with the latest market developments and trends.
For this edition, teams were invited to put themselves in the shoes of the head of the L’Oréal Paris ASEAN (Association of Southeast website Asian Nations) hub to promote innovation for the haircare and styling category. With the thriving ASEAN cosmetics market, this year’s case gives students the opportunity to experience the real-life challenges of a marketing professional working at the world’s leading cosmetics group today.
In addition, students also have the opportunity to discover careers within the Group and get talent-spotted. Every year, between 150 and 200 students are recruited via Brandstorm, many of whom have gone on to have thriving careers.
beauty